Software applications have been developed and used at an interestingly fast pace in the last two decades. And their developers are showing no signs of slowing down soon. The field of information technology (IT) and computing is constantly changed by brand new applications or modifications on existing ones, and remains a dynamic playground for innovators and consumers alike. Many applications these days are no longer just simple languages independent of each other; softwaresare becoming increasingly complicated, treating the outputs of basic applications as pre-existing conditions in their operations.
The rapid growth of software applications have made millionaires of innovators, created jobs for hundreds of thousands, and allowed individuals to communicate globally. Starting with the commercialization of the Internet in the 1990s to the launch of mobile devices loaded with computer applications, computing has changed education, research, engineering, business and governance in ways hitherto not thought possible.What has made software and applications really popular in the last 20 years? Hereunder are five reasons.
1. More features – A decade ago, operating systems and applications can run on a small capacity disk, but now this is hardly possible. Lots of applications these days require large disk spaces because each one is packed with more and new features. The implication is faster, more efficient and more task-specific applications that boost productivity both at work and at play.
2. Greater flexibility, more possibilities – Improvements made on earlier releases always result in later versions packing something new or giving more of the features which users liked. Greater consumer satisfaction stems out from perceived greater control over the medium and lesser limitations posed by content. This is one big factor in the popularity of certain applications.
3. Widespread adoption – It does not take a digital native to fully appreciate the functionality of computer applications and the convenience that these offer especially for work. A continuously increasing number of people has been adapting to computerized work and home environments, grown more at ease with technology, and catching up with the rest of the online world regardless of age group or economic status.
4. Consumerized content –Various applications feed on consumer demand, and in turn give their users products that satisfy their expressed need/s. Tailor-fitted or customized content is very common, highly consumable, and thus widely popular; it is the driving force that keeps the IT industry going. Through the years, trends in computing did not just disappear; these evolved and were enhanced with more sophisticated content.
5. “Created” demand –To say that the popularity of applications is a product of consumer demand is looking at only one side of the coin. What we do not always realize is that another side exists, and it is the platform of publicity teams creating a demand for a particular developer’s goods by conditioning consumers into wanting, and expecting, more. Releasing an attractive and novel product at any point in time triggers a domino effect that builds up anticipation for a follow-up product, an upgrade, or a supplemental component, and later ends in the market demanding for more.